How to Enchant Your Employees Guy Kawasaki : The single best thing that a company could do to enchant its employees is to provide them with a MAP. "M" stands for mastery—that is, working for the company enables people to master new skills. "A" stands for autonomy. Employees can master new skills while they are working autonomously—nobody will be breathing down their necks. "P" stands for purpose. Employees will master new skills while working autonomously for a company with a higher purpose than simply making a buck. The company should be making the world a better place. Read more: http://www.marketingprofs.com/articles/2011/4921/four-questions-with-guy-kawasaki-enchantment-influence-and-marketing-to-the-rest-of-us#ixzz1KpBfOnHn