The problem with first impressions isn't that they're not important (They are important! They're crucial!) but that we have no idea at all when first impression is going to occur. Not the first contact, but the first impression.
That's why authenticity matters.
Seth Godin "All Marketers are Storytellers"
That's why authenticity matters.
Seth Godin "All Marketers are Storytellers"
Ben Moore
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